GreatMen.Org

The GreatMen.org
Strategic Vision

Why We’re Sharing This Publicly

Most companies keep their strategy secret.

We believe in building in the open—with transparency, trust, and truth. Men need to see more than a polished pitch. They need to see the plan.

So they can collaborate and contribute to their community.

That’s why we’re publishing the GreatMen.org business plan. Not just to show where we’re headed—but to invite you into it.

This is the map. This is the mission. This is the fire we’re building—together.

---

Our Mission

To help good men become great—on their terms. We equip men to reclaim their power, redefine masculinity, and build meaningful lives through community, frameworks, rituals, and real conversations. We offer not just answers, but a space to ask better questions. The mission is to end the war within so men can find peace without.

Our Vision

A world where men are free from performative scripts and rigid expectations—and are instead connected to themselves, their brothers, and their own unique fire. We envision millions of men rejecting outdated blueprints and instead defining what greatness means to them, in their life, their work, their relationships, and their legacy.

Our Purpose

We exist to create a global brotherhood of men who are healing, growing, and contributing toward's their greatest possible life.

We do this through a holistic suite of offerings designed to guide men through every phase of their masculine journey:

• The Great Men Brotherhood — A powerful online community where men connect, share, and grow together through weekly calls, conversations, and collective accountability.

• The Great Men Project — A curated vault of frameworks, rituals, journaling prompts, and tools designed to help men master their mind, body, emotions, and purpose. (Included with the Brotherhood)

• The Great Men Library — A growing archive of real, tactical conversations with Great Men living on their terms. These interviews offer inspiration, frameworks, and lived wisdom. (Included with the Brotherhood)

• The Great Men Gathering — In-person retreats in nature where men disconnect from the noise of the world and reconnect with their soul, their story, and each other. (Ranging in price from $3000 to $12,500 depending on the event)

• Great Men Ascend — A seasonal, cohort-based rite of passage where men confront their past, ground in the present, and create a clear vision for their future. (Starting at $2,997 to included with ticket purchase live Gatherings).

Each of these serves a phase of masculine evolution—sparking awareness, supporting transformation, and inviting lifelong integration.

 

Core Values - The Virtues of G.R.E.A.T. M.E.N.

 

We don’t believe in rigid dogma, moralistic checklists, or  measuring a man by someone else’s definition of success. But we do believe in virtues—qualities that can guide men toward wholeness, freedom, and presence (ultimately joy, peace, and contentment).

These aren’t rules. They’re invitations.

We call them the Virtues of G.R.E.A.T. M.E.N.—eight pillars that support the masculine journey.

G – Grit

The strength to keep showing up, especially when life gets heavy. This isn’t hustle or grind culture. Grit is quiet resilience. The ability to carry your weight, pick up heavy things, face your shadow, and keep moving forward. Grit honors the struggle, and finds meaning in the process.

R – Rhythm

Men don’t need more checklists. They need rhythm. A masculine rhythm that honors both work and rest, intensity and stillness. Rhythm is what keeps the fire burning long after the sparks fade. It’s not about doing more—it’s about knowing when to do what matters most. The rhythm of life. The rhythm of fire.

E – Exploration

Curiosity is power. We believe every man has questions that deserve to be asked. Exploration is the opposite of stagnation. It’s the courage to wander, to rethink, to go inward and outward. Exploration brings depth to a man’s life—and breaks him out of loops that no longer serve him.

A – Attitude

Attitude is your energy in motion. It’s not just mindset—it’s how you show up in the world. The right attitude helps a man face chaos with clarity, respond with strength, and protect what matters most. Light and shadow. Stillness and fire. Attitude is presence under pressure.

T – Temperance

Real power is restraint. It’s knowing how to feel your emotions—without letting them run the show. Temperance is self-mastery: the ability to direct your energy, not suppress it. It’s the inner alignment that helps you stay grounded no matter what’s burning around you. Control over one's acts, thoughts, or feelings

M – Mission

Every Great Man lives on purpose. Not just in business, but in life. Mission isn’t about your job—it’s about the fire that fuels your “why.” When a man aligns with his mission, everything else starts to fall into place: relationships, discipline, confidence, legacy.

E – Embodiment

Masculinity isn’t something you think—it’s something you live. Embodiment means your values are in your bones. You walk your talk. You act on what you believe. A man who embodies his truth doesn’t need to convince anyone. His presence does the talking.

N – Now

Presence is the foundation of everything. Being where your feet are. Listening. Feeling. Responding. When a man anchors himself in the Now, he becomes more than reactive—he becomes real. This is where the performance ends, and life begins.

-

No man masters all eight at once. But every Great Man builds a relationship with these virtues over time—on his terms.

These are the virtues we explore. These are the fires we tend. Together.

 

The Four Pillars of Fire of the Great Men Project

1. Mindset (North) – Frameworks for clarity, mental resilience, and rewiring the stories that no longer serve you. 

2. Emotional Intelligence (South) – Tools for regulating emotion, expressing anger, managing relationships, and unlocking peace.

3. Strength (West) – Discipline and embodiment practices for reclaiming the body as a tool, not a burden.

4. Purpose (East) – Vision-building, legacy work, and internal alignment that helps men define greatness on their own terms.

These are taught through original frameworks, ancient wisdom, rituals, companion content to podcast episodes, journaling prompts, and experiential exercises.  These are the four domains good men master to become Great.

The Community Model: The Path of Generosity

At the heart of the Great Men Brotherhood lies a unique payment structure—one that mirrors the internal evolution of every man on the path. This isn’t just a tiered membership model. It’s a reflection of the masculine journey itself, designed with deep intentionality and anchored in ancient values: presence, contribution, and brotherhood.

We call it the Path of Generosity.

Each stage of membership reflects a level of commitment—not just to self, but to others. It gives men the chance to engage with the community at their own pace, and to grow in alignment with their capacity. There is no pressure, no guilt, and no gatekeeping. Every man is welcome around the fire.  Men simply come as they are, and cross the threshold aligned with their current state of being.

Generosity is the rhythm we invite men to step into, and the foundation of everything at GreatMen.org.

All thresholds receive full access to the Brotherhood Community, The Great Men Project, The Great Men Library, and all other member benefits.

THE GATHERED

Free Threshold
These are the men who have shown up. They’ve found the fire and taken a seat. They are listening, learning, observing, and perhaps for the first time—feeling a spark again. This is where the journey begins.

 

THE GRITTY

“Pay Your Way” Threshold – $10/month

These men are taking ownership. They are doing the work. This isn’t performative masculinity—it’s quiet resilience. They’ve chosen to invest in themselves, not just with time and energy, but with dollars. They are grounded, gritty, and showing up for the journey

There are no locked doors in the Brotherhood. Only thresholds of commitment to yourself and others.

THE GROWING

“Pay It Forward” Threshold – $20/month

These men are no longer just showing up for themselves. They are making space for someone else. They’re sponsoring a second membership for a man who may not have the means, but is ready to do the work. They’re growing—first in generosity, and in the process, themselves.

THE GROUNDBREAKERS

“Pave the Way” Threshold – $50/month 

These are the men clearing paths. They aren’t just paying for one or two seats at the fire—they’re building more benches. They’re investing in the future of the movement. They understand the more good men we find, the more Great Men will be in their network. 

This model removes shame, honors capacity, and calls every man into deeper generosity—not out of obligation, but inspiration.

A man finds the fire. He does the work. He lifts another. And in time, he leads.

About the Founder: Shane Sams

Shane Sams is a former schoolteacher turned entrepreneur, podcaster, author, investor, and speaker. He built and sold multiple businesses, created Flipped Lifestyle with his wife Jocelyn, and helped thousands of families earn their income online.

He wore every label the world told him made a man great: husband, dad, coach, provider, entrepreneur, leader. But somewhere in the checklist, he lost himself.

After a long bout of depression and deep self-work—including therapy, spiritual growth, coaching, and plant medicine journeys—Shane began to peel back the masks. He found that the fire inside him never died. It just needed space to breathe.

Every year, Shane gathers on a houseboat with a close circle of men. They smoke cigars, stare at the stars, reflect on the past, and imagine a clear future. It’s sacred. Honest. Unscripted. That fire sparked the vision for GreatMen.org.

Now, Shane is creating a space for other men to do the same: to gather, to grow, and to remember who they are.

He is not here to be a guru.
He is here to build a fire—and hold space for other men to find their own.

This is the Great Men Brotherhood.

A new way forward for good men who are ready to step into the fire and achieve their own greatness.